Geoanalytics

Written By Andrew Mackey

Geoanalytics is the process of using spatial data to provide a greater context and perspective about the information being analysed to make better decisions. 

In the context of marketing, Geoanalytics allows you to visualise where your customers are, what demographic they reside in, and a whole range of other spatial components. 

Furthermore, analytical techniques can be used to identify sites for new premises, calculate geographical market share, transport routes, and logistics, and make spatial predictions for business and marketing campaigns. 


Our specialist services include:

  • Targeted marketing strategy mapping

  • Site selection

  • Predictive Analytics

  • Monitoring and survey designs

  • Route planning and optimisation

  • Geographical market share

To discuss our capabilities and your requirements, contact us at info@biogeo.com.au

Andrew Mackey
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